PPC – Pay Per Click

PPC, otherwise known pay-per-click is an internet marketing model wherein the advertiser is supposed to pay a certain amount of fee each time one of their ads is clicked. This may also be defined as a way of buying visits to your site. This actually saves the time and effort which is consumed due to relying on the visits earned organically. Search engine advertising is considered by many as one of the most popular forms of PPC. The strategy of PPC allows the business or the advertisers to bid for ad placement in a search engine's sponsored links. This results in clicking the ad on the web traffic’s end when they search on the basis of the keywords which are related to what the business offering. For instance, if a person bids on the keyword “latest smartphones,” the ad might show up at the top spot of the Google search engine page.

By and large PPC ads are categorized in three types. The first is the text ads which are formatted by the advertisers within the character limits as set by the PPC platform of his choice. The second category of PPC is display ads. The display add differ and are advantageous than the text ads as they give the option to display text with image or motion graphic. Once again the compliance of text and size of the image must be followed. Lastly, shopping ads are also categorized in PPC platforms. In this form PPC ad, the result is delivered after the searcher submits his query through a search or shopping engine.

Mistri technologies provide quality and cost-effective PPC services which augur well with your business. Our team of digital marketing experts churns out the best results as per your budget and platform of choosing.